NewsWaves
In the April issue of NewsWaves... New "Mother Nature's Waterpark" ads draw families and friends to boating and fishing, RBFF wraps up fiscal year 2012 on a high note, and RBFF distributes 3 million direct mail pieces through State Fishing & Boating Marketing Programs.
In the March issue of NewsWaves... Fishing license sales are on the rise nationwide, meet RBFF's new board chairman Michael Cassidy and RBFF's state fishing and boating marketing programs officially kick off April 2.
In the February issue of NewsWaves...New Take Me Fishing PSAs use retro style and humor to reinforce conservation through participation, 11 states are on board with RBFF's nationwide State Boat Registration Marketing Program, and a new program evaluation shows Explore the Blue is successfully sparking kids' interest in boating and fishing.
In the January issue of NewsWaves...A new study shows the Take Me Fishing campaign advertising motivates people to boat and fish, reminding people why it's important to renew their fishing license is paying off for states, and RBFF is taking its boat registration pilot program nationwide this spring.
In the December issue of NewsWaves... Resolve to take advantage of free marketing, event planning and education tools in 2012, State Marketing Workshop resources now available, and RBFF sets its sights high for 2012.
In the November issue of NewsWaves...Gear up for winter boat show season with free tools from Discover Boating, don't miss the opportunity to apply for RBFF's youth boating and fishing education grants, and TakeMeFishing.org continues to receive high marks for satisfaction and overall experience.
In the October issue of NewsWaves...The Anglers' Legacy program continues to have a positive impact on the boating and fishing industry, the Take Me Fishing Boat Ramp App has topped one million searches, and RBFF finalizes details for its State Marketing Workshop being held in Phoenix.
In the September issue of NewsWaves...RBFF is recruiting new program partners at IBEX, preliminary results are in for Ohio's Boat Registration Pilot Program, and RBFF launches new Explore the Blue resources and promotions in partnership with Discovery.
In the August issue of NewsWaves...Thousands of military youth and their families now have a better chance to experience fishing, Tennessee is now participating in RBFF's Lapsed Boat Registration Pilot Program and new research shows the number of new fishing participants continues to rise.
In the July issue of NewsWaves...Three youth-focused organizations receive education grants from RBFF, Wyoming joins RBFF's State Fishing License Marketing Program and NFBW encourages thousands to participate in fishing and boating.
In the June issue of NewsWaves...RBFF is on a mission to recruit new Take Me Fishing program partners at ICAST, Take Me Fishing digital traffic tops the one million mark and Florida joins RBFF's Lapsed Boat Registration Pilot Program.
In the May issue of NewsWaves...RBFF is asking Americans to celebrate National Fishing & Boating Week the "old fashioned way," the State Fishing License Marketing Program adds a new state and expands program offerings, and RBFF's digital resources are off to a strong start in the new fiscal year.
In the April issue of NewsWaves...Discover Boating unveils new campaign launch information in May 17th webinar, stakeholders encouraged to take advantage of free event resources for National Fishing & Boating Week and RBFF sets a date for its 2011 State Marketing Workshop.
In the March issue of NewsWaves...the TakeMeFishing.org Hotspots Map is now being featured on 22 consumer websites, the Ohio DNR Division of Watercraft has joined RBFF's Lapsed Boat Registration Pilot Program and the Take Me Fishing 'conservation through participation' PSA campaign is off to a strong start.
In the February issue of NewsWaves...New Take Me Fishing PSAs promote 'conservation through participation,' a brand new, fully integrated Take Me Fishing mobile website is launched, and new data shows states who partner with RBFF are selling more fishing licenses.
In the January issue of NewsWaves...RBFF's Take Me Fishing Center educates boating and fishing enthusiasts in Miami and New Orleans, a new live news feed on TakeMeFishing.org keeps boaters and anglers up-to-date, and reminding anglers to renew their fishing license is providing to be an effective way to boost license sales.
In the December issue of NewsWaves...More than 90 partners gathered for a State Marketing Workshop this month; Take a look back at RBFF's accomplishments in 2010; Start planning your 2011 events with RBFF's free resources.
In the November issue of NewsWaves...RBFF launches the online tournament Catch A Boat 3.0, Anglers' Legacy reaches 250,000 Ambassadors, TakeMeFishing.org receives high ratings according to a recent user survey.
In the October issue of NewsWaves...New Anglers' Legacy research reveals the economic impact of Ambassadors, a portable hotspots map is now available for stakeholders, all 50 state fish and wildlife agencies are being encouraged to attend an RBFF State Marketing Workshop.
In the September issue of NewsWaves... New research helps the boating industry better understand consumer attitudes towards boat purchases, a talking fish is recruiting Anglers' Legacy Ambassadors and rich, new interactive materials are launched on ExploretheBlue.com.
In the August issue of NewsWaves...New research about attitudes around boat ownership and purchase intent will be revealed at IBEX, a new research addendum shows retention is key to increasing overall participation in the sport, and RBFF products and programs for states will be discussed at AFWA.
In the July issue of NewsWaves... RBFF kicked off boating and fishing season with an action-packed month of events and promotions, new research provides detailed information on participation and a new data project is improving the boating and fishing access information on TakeMeFishing.org.
In the June issue of NewsWaves... Take Me Fishing has a new way to help boaters and anglers get out on the water, Take Me Fishing helped launch new program to encourage outdoor recreation among youth and state agencies are deploying some new tactics this year as part of the State Direct Mail Marketing Program.
In the May issue of NewsWaves... RBFF is launching a PR, marketing and social media campaign for National Fishing & Boating Week, 10 'Boat. Fish. Live. At National Marina Day' events were created to help grow the boating and fishing lifestyle and RBFF is empowering youth to reclaim, redefine and rediscover the outdoors through Outdoor Nation.
In the April issue of NewsWaves...TakeMeFishing.org launches new interactive content to keep boaters and anglers actively engaged, Take Me Fishing & Discovery Education launch new in-school aquatic education program, and Shakespeare launches new promotion that incentivizes fishing license purchase.
In the March issue of NewsWaves...The 2010 edition of RBFF's Best Practices Workbook is available for download, industry organizations come together to grow the boating and fishing lifestyle and Michigan signs on to the State Direct Mail Marketing Program.
In the February issue of NewsWaves...New saltwater boating and fishing photos have been added to the Take Me Fishing photo library, recreational fishing license sales are up and a new survey of lapsed anglers reveals key motivations for participation.
In the January issue of NewsWaves...A new Take Me Fishing Scouting Patch Program offers three boating and fishing patches for Cub Scouts and Scouts, new Anglers' Legacy PSAs encourage outdoor enthusiasts to 'make a promise that's easy to keep,' and RBFF launches the second "Catch A Boat" fishing tournament on TakeMeFishing.org.
In the December issue of NewsWaves...RBFF is taking some exciting new steps to keep boating and fishing strong and growing. Start planning your spring and summer events with free resources and resolve to take a proactive role to grow the boating and fishing lifestyle in 2010 with help from Take Me Fishing.
In the November issue of NewsWaves...New freshwater boating and fishing photos are now available to stakeholders, the 2010 boating and fishing education grants have been posted, and video podcasts from the State Marketing Workshop are now available.
In the October issue of NewsWaves... RBFF education grantees give 185,000+ kids and their families hands-on, on-the-water experience. A new index from RBFF and ASA reveals fishing license sales are up 8 percent. And, RBFF is looking for additional state agency partners to help expands its direct mail efforts.
In the September issue of NewsWaves...Find out why thousands of potential boat buyers are visiting DiscoverBoating.com, learn about opportunities to leverage the Take Me Fishing and Anglers' Legacy brands and check out the new camping resources available on TakeMeFishing.org.
In the August issue of NewsWaves...RBFF is generating additional income with a new donation program, Field & Stream is asking readers to introduce newcomers to boating and fishing, and a Direct Mail Pilot Program increases boat registrations in Oregon.
In the July issue of NewsWaves...A new Take Me Fishing co-branding effort helps grow the boating and fishing lifestyle, new research reveals boating and fishing participation information and state Web referrals on TakeMeFishing.org skyrocket.
In the June issue of NewsWaves... More than 20,000 people have registered to play "Catch A Boat" on TakeMeFishing.org, the Passport to Fishing & Boating program was re-launched with a new look and updated content, and support for Anglers' Legacy has been growing among state fish and wildlife agencies.
In the May issue of NewsWaves...RBFF is launching an online movement to get kids and their families outside, five new education grants were awarded to youth-focused boating, fishing and conservation organizations across the country and RBFF launched a new direct mail initiative this month that targets lapsed anglers who have moved to a new state.
In the April issue of NewsWaves... The "B" in RBFF is back and better than ever, TakeMeFishing.org is celebrating a record-setting year and Oregon launches a pilot marketing program to increase boat registration renewals.
In the March issue of NewsWaves... A new report on U.S. recreational boat registrations is released, Anglers’ Legacy reaches a milestone 100,000 Pledges and the State Direct Mail Marketing Program kicks off year two.
In the February issue of NewsWaves... Find out when the Oregon State Marine Board will launch a pilot marketing program to increase boat registration renewals. Learn how Shimano is rewarding anglers who take the Anglers' Legacy Pledge and get the latest results from the State Direct Mail Marketing Program.
In the January issue of NewsWaves... Learn how visitors to TakeMeFishing.org can now take advantage of special discounts at boat, fishing and sport shows across the country. Find out who won the BASS Anglers' Legacy Sweepstakes and learn how state agencies are using marketing materials from the Take Me Fishing campaign and Anglers' Legacy program.
In the December issue of NewsWaves...Learn where you can find the 2009 Take Me Fishing Centers. Find out how Fishington is connecting boaters and anglers from across the country and get the very latest results from the State Direct Mail Marketing Program.
In the November issue of NewsWaves...Learn how RBFF's Take Me Fishing campaign message is resonating with boaters and anglers like never before. Find out why Anglers' Legacy is having a positive financial impact on the industry and get the latest on the State Direct Mail Marketing Program.
In the October issue of NewsWaves... RBFF introduces Fishington - The Fishing & Boating Capital of the Internet! An education grantee helps Nebraska Girl Scouts earn a fishing badge and results from the State Direct Mail Marketing Program continue to roll in.
In the September issue of NewsWaves... A grand prize winner was selected for the national Take Me Fishing baseball sweepstakes, preliminary results from RBFF's Direct Mail Marketing Program look promising and RBFF awards seven new education grants nationwide.
In the August issue of NewsWaves... Learn how new research out of Oregon will help direct a state marketing program aimed at increasing boat registration renewals. Find out which annual goal TakeMeFishing.org is about to surpass in just four months! And, preliminary results for the Direct Mail Program are in! Find out when we're sharing them.
In the July issue of NewsWaves...Get the latest on RBFF’s State Direct Mail Marketing Program, including discussion topics from the ACI Conference. Find out who took home this year’s Anglers’ Legacy Leadership Awards, and learn how DiscoverBoating.com is teaching boaters and anglers to be more “green.”
In the June issue of NewsWaves...Get the latest boating sales and participation figures in a new report from NMMA. Read about highlights from this year’s National Fishing and Boating Week, and learn how states are taking an innovative approach to the Direct Mail Marketing Program.
In the May Issue of NewsWaves... What do baseball and boating have in common? Find out in a Take Me Fishing™ Triple-A Baseball promotion update. Hear what stakeholders are saying about the newly re-launched Take Me Fishing campaign and Web site, and get the latest on the State Direct Mail Marketing Program, including media coverage highlights.
In the April 2008 "Special Edition" of NewsWaves...RBFF debuts its new Take Me Fishing™ campaign with a stronger call for action! Read about the new look and feel of TakeMeFishing.org – RBFF’s state-of-the-art Web site. Learn more about our new Event Planning Kit and Marketing Guide, and get the latest on the State Direct Mail Marketing Program.
In the March issue of NewsWaves...
Which state ranks #1 for registered boats? Find out in a new report from NMMA. Learn what features and benefits anglers would like to see from the Anglers’ Legacy program as RBFF plans its expansion, and get the latest on the State Direct Mail Marketing Program including a preview of the postcard artwork.
In the February Issue of NewsWaves...
What are the barriers to boat registration? Find out what Oregon discovered in their focus group work. Learn why Bass Pro Shops, Cabela’s and Dick’s Sporting Goods have all signed on to Anglers’ Legacy, and get the latest on RBFF’s Direct Mail campaign for states.
In the January Issue of NewsWaves...
Find out what baseball and boating have in common. Learn why sportfishing is important for the economy and the environment, and get the latest on RBFF's States Initiative, which officially launched last week with 27 states.
In the December Issue of NewsWaves…
Find out which boat and sportshows will host this year’s Take Me Fishing Centers and what new features they’ll incorporate. Learn about an Anglers’ Legacy holiday promotion that asks anglers to “Give the Gift of Fishing” and get the latest on RBFF’s States Initiative.
In the November Issue of NewsWaves...
Learn about a new communications tool that’s delivering crucial information about the Grow Boating Initiative. Find out who has signed on to RBFF’s States Initiative and get the latest on Anglers’ Legacy and the program’s 20,000 Pledge milestone.
In the October Issue of NewsWaves...
Get the latest on the ballast water permitting issue. Find out how ESPNOutdoors.com is encouraging its visitors to take up fishing and learn more about RBFF's states initiative, which will help states find, catch and keep anglers.
In the September Issue of NewsWaves… Get the latest on the Take Me Fishing™/Discover Boating™ campaign collaboration and find out when RBFF and NMMA will decide if it’s a “go” or “no go.” Find out why RBFF and Anglers’ Legacy are supporting fishing as a major college sport and learn more about Oregon’s efforts to attract new boaters and anglers through marketing.
In the August issue of NewsWaves...Find out who's taking home a new boat as the grand prize winner of the Triple-A Baseball/Take Me Fishing™ sweepstakes. Get details about a new Frabill Anglers' Legacy promotion that awards participants with $500 for fishing. And, learn how RBFF's state pilot programs for recruitment and retention of anglers are guiding the way for the national direct mail marketing program.
In the July issue of NewsWaves...Find out what Discover Boating and Take Me Fishing have in common, and how the two advertising campaigns may work together in the near future. Learn how Anglers' Legacy is financially impacting boating, fishing and states. And, get the latest on RBFF's national recruitment and retention program for states.
In the June issue of NewsWaves...Find out how boating safety and Anglers' Legacy go hand in hand. Learn why one American Senator is encouraging everyone to share the sport of fishing and get the latest on a Take Me Fishing™ Triple-A Baseball promotion in Utah that has everyone asking, "What do bees and fish have in common?"
In the May Issue of NewsWaves... Find out how National Fishing & Boating Week is connecting children with nature. Learn about a new-style fishing tournament that celebrates conservation and benefits education, industry and state partners, and get an update on TakeMeFishing.org media coverage.
In the April Issue of NewsWaves... Learn about a new comprehensive marketing research study that provides insight into participation patterns among boaters, anglers and Boating Anglers or "Banglers." Find out how BASS is enrolling Anglers' Legacy pledges with a new promotion and learn more about the potential synergies between NMMA and RBFF campaigns in a Q&A with Board Chairman Thom Dammrich.
